Abstract: The apparatus includes a housing accommodating, in succession of the process procedures, a mechanism for moving and separating magnetic cores and a magnetic head of a unit for orientating the magnetic cores above which there are disposed coordinate lines having the magnetic cores threaded thereon. The mechanism for moving and separating the magnetic cores includes distribution and guide combs spaced from each other and having teeth thereof facing the side of the coordinate lines. Arranged after the guide comb before the magnetic head is a comb for separating the magnetic cores, teeth of this comb having a bevel facing the side of the guide comb. Disposed in close proximity to the coordinate lines is a unit for pneumatically conveying the magnetic cores. All the combs and magnetic head rest in planes perpendicular to the plane of arrangement of the coordinate lines and are turned relative to these lines at an angle other than 90.degree.. The housing accommodates a programming mechanism with a control unit.