Abstract: A method of coaching a sporting team or individual participants during a sporting event is disclosed which includes generating quantitative data 11 relating to performance in previous sporting events, generating quantitative data 12 relating to performance during the sporting event, generating qualitative data 13,14 relating to the sporting event and to the participants therein, and analysing the generated quantitative and qualitative data in a computer controlled system in accordance with a program 20 which includes a risk management methodology 21 to thereby generate an output 30 of predicted strategic significance in the future conduct of the sporting event.