Abstract: An industrial controller includes a processing unit and a memory. The industrial controller is operable to communicate using an optimized connection packet including I/O data from a plurality of I/O modules arranged as an unstructured data block. The processing unit is operable to operate on the I/O data within the optimized connection packet to control a process. The memory is operable to store a plurality of cast tags. Each cast tag is associated with one of the I/O modules and provides a logical reference to a subset of the unformatted data block including at least a portion of the I/O data for the associated I/O module.