Abstract: A novel spinner fishing lure is disclosed. In a preferred embodiment, the lure provides a planar head having a blade-like or keel-like shape having a slightly wider front edge which tapers to a slightly narrower rear edge, and that supports an eye on each side that is typically painted or stuck on. An arm having an R-bend, extending from a nose on the head, carries a swivel which in turn carries a blade. A neck portion, adjacent to the planar head, supports a rearwardly directed skirt attachment post. In the preferred embodiment, the skirt attachment post provides an upwardly directed barb, which retains a rubber collar used to attach a skirt, typically comprising a plurality of plastic filaments. A body portion having a width several times that of the planar head extends rearwardly from the neck portion. The lower surface of the body portion typically forms a strike zone surface which is generally uncovered by the skirt due to the position of the skirt attachment post, behind the neck.