Abstract: An electronic jigging reel for providing automatic reeling and jigging of a fishing line. The electronic jigging reel includes a motorized reel operationally coupled to a three position switch for permitting constant motorized reeling, pulsed motorized reeling for jigging the fishing line, and manual reeling. In an embodiment, display lights are provided for indicating the current status of the motorized reel. In an embodiment, a fish bite indicator system having audio and visual bite indicators is also included. In an embodiment, the motor is powered by a rechargeable battery system.