Abstract: Techniques for sharing content among multiple users are described herein. According to one embodiment, content is received from an owner to be shared among multiple members of one or more communities, where the owner defines the one or more communities. In response to the received content, a privacy level associated with the content to be shared is determined, where the privacy level is assigned by the owner. A trust level associated with each member of the one or more communities is determined, where each member is associated with a trust level assigned by the owner previously to represent a relationship between each member and the owner. The content is shared among selected members of the one or more communities if trust levels of the selected members and the privacy level associated with the content satisfy a predetermined relationship. Other methods and apparatuses are also described.