Abstract: A support stand is provided for the presentation of banners in a free standing and substantially vertical orientation, wherein the stand comprises a base portion of preferably two spaced apart elongate support members joined by a connecting member which maintains the support members in a spaced apart relationship, each support member having means for accepting the end of a flexible support rod, each accepting means being spaced from one end of the respective support member, means for attaching an elongate banner to one end of each support member so that it extends substantially vertically therefrom, said banner being held in said vertical orientation by two flexible rods, one end of each rod engaging said accepting means, the other end of each rod being attached to a top edge of the banner, so that the rods are curved and in tension. The flexible support rods arc preferably composed of two or three interconnecting rods, and the connecting member is optionally fitted with suction cups.