Abstract: The present invention provides a repeatable, sequential approach for portfolio marketers to originate messaging that is highly relevant to buyers by replacing internally focused perspectives and vernacular with topics, language and value propositions that reflect market trends and buyer needs. A sequence of eight automated or semi-automated processes brings order and precision to the creative process of b-to-b messaging. Like the chambers of a nautilus shell, the progression of activities provided by the present invention is arranged in an expanding sequence of arcs, each of which represents a step in the messaging process.

Abstract: A computer-implemented system for assessing performance data is configured to execute software instructions for generating graphical user interfaces that relate to measurement indicators. The measurement indicators pertain to a demand creation model comprising a marketing automation platform and a sales force automation platform. A method for assessing performance data using such a system includes the steps of defining a marketing automation platform and a sales force automation platform; qualifying a plurality of leads from the marketing automation platform; transferring the qualified leads from the marketing automation platform to the sales force automation platform; qualifying at least a portion of the qualified leads transferred from the marketing automation platform to the sales force automation platform; and calculating a rate of conversion based on the qualified leads from the marketing automation platform and the qualified leads from the sales force automation platform.