Abstract: System and method for advertising in which online and land-based gaming can be recast as new age media and product sales outlets. Such an advertising system can include a processor, a player interface, a database, and a game and reward control. Such a system can be based on player permission, targeted marketing, and/or innovations in games. Such a system can also employ features such as prize pre-selection, portable wish-lists, advertising-influenced games, reinforcement routines, and reward fulfillment. Such advertising is expected to heighten entertainment value, increase player loyalty, broaden demographics of participation, and increase profitability to those who participate. In one embodiment, such a system can include advertiser-subsidized “win-no-lose” gaming that does not require gambling, yet pays off in prizes and deep discounts. Accordingly, such advertiser-subsidized games can be located in non-gambling zones such as local bars, health clubs and airports.