Abstract: In one embodiment, the golf club stand includes an elongated member having a stand section that is hinged at one end to a support section, both sections comprising the elongated member and being substantially disposed within the golf club handle when the stand is in an inoperative mode of operation. At the other end of the stand section is a stand head that is adjacent to terminal end surface of the golf club handle grip when the stand is in the inoperable mode. An interface coupling is mounted to the terminal end of the grip. The coupling has a through passage within which is slidably disposed the stand section. In an operative mode, the hinged end of the stand section is disposed outside the grip of the golf club and the stand section rotates in a plane normal to the plane of the golf club head. The support section substantially remains within the golf club handle during this standing mode of operation.