Abstract: A fishing rod holder apparatus includes a tubular handle receiver unit which includes a top receiver end and a bottom receiver end. The bottom receiver end has a bottom internal diameter. A ground penetration spike assembly is connected to the bottom receiver end and includes a spike retention member and a spike retained by the spike retention member. The spike retention member has an external member diameter which is less than the bottom internal diameter of the handle receiver unit. The handle receiver unit has a longitudinal receiver unit length. The ground penetration spike assembly has a longitudinal spike assembly length, and the receiver unit length is greater than the spike assembly length. The apparatus is used in either of two modes: a ground penetration mode in with a fishing rod handle is inserted into the handle receiver unit, whereby the fishing rod is supported; and a storage mode in which the ground penetration spike assembly is stored within the handle receiver unit.