Abstract: An automated marketing system includes an interactive display that is configured to display blocks to generate a computer-executable workflow structure for a marketing operation. The blocks contain rules, logic, or both, and are used to construct the computer-executable workflow structure of the marketing operation. The data associated with the blocks is parsed and compiled into a marketing operation. The system executes the computer-executable workflow structure by transmitting one or more messages to one or more members of an audience. The system is configured to obtain and store metrics associated with the executed computer-executable workflow structure.