Abstract: An end to end system and method for cloud based delivery of content and floating display of the content on a mobile device is presented. The system and method presented are suitable to delivery of any type of mobile content but are particularly adapted for delivery and distribution of mobile advertising, coupons and other promotional material. The mobile device is arranged to receive content from a content server via the cloud and display the content in a real time, non-intrusive floating bubble over the mobile devices currently active screen layer on the devices graphical display. The floating bubbles are simulated through the acquisition of a screen shot of a currently active mobile app, overlaying a bubble over the screen shot, and then presenting the composite image in a series of frames to simulate motion of the bubble ad over the previously top layer screen.