Abstract: A method of broadcasting a message among user equipment in a broadcast area covered by a wireless communication network is proposed. The wireless communication network comprises at least one radio base station which is adapted to manage communications of user equipment in one or more respective served areas. The method comprises having the at least one radio base station identifying user equipment comprised in the broadcast area; among the user equipment within the broadcast area, estimating a set of transmitter user storing the message to be broadcasted; among the user equipment within the broadcast area, estimating a set of receiver user equipment not storing the message and being able to receive the message sent by at least one transmitter user equipment through a device to device communication, and selecting a subset of transmitter user equipment for transmitting the message ensuring that the receiver user equipment in said set receive the message with a predetermined confidence.