Abstract: The subject application provides a video overlayer (100), a distribution management system and a computer-implemented method (600) of overlaying a video (200) with product data. The inventors have found that the use an interactive video overlay makes it easy and convenient for viewers to purchase products seen in videos. In particular, the inventors propose to draw the viewer's attention to certain products in a video and to allow the viewer to interact to buy the product directly in the video. The proposed solution saves time as it eliminates the need to search for products viewed in videos. Also, the proposed solution allows for the sense of immediacy that comes with online shopping by providing fast and efficient service to viewers. Indeed, when viewers see a product that they like in a video, they can simply click a link or button to purchase it right away.

Abstract: The subject application provides a video overlayer (100), a distribution management system and a computer-implemented method (600) of overlaying a video (200) with product data. The inventors have found that the use an interactive video overlay makes it easy and convenient for viewers to purchase products seen in videos. In particular, the inventors propose to draw the viewer's attention to certain products in a video and to allow the viewer to interact to buy the product directly in the video. The proposed solution saves time as it eliminates the need to search for products viewed in videos. Also, the proposed solution allows for the sense of immediacy that comes with online shopping by providing fast and efficient service to viewers. Indeed, when viewers see a product that they like in a video, they can simply click a link or button to purchase it right away.