Abstract: An example method includes dividing content into a normal set and an exclusive set, ranking content of the normal set based on a user preference vector, creating a prioritized list of tiers of content, publishing the prioritized list of tiers of content to the network and restricting access to certain tiers of the prioritized list of tiers of content, receiving a selection of a first content from a first tier (that is an unrestricted tier) associated with a first user account, determining a social engagement factor (SEF) for the first user account based on an amount of social media activity over the network associated with the first content and attributed to the first user account, and based on the SEF for the first user account, electronically enabling access to a higher priority tier of the prioritized list of tiers of content for the first user account.