Abstract: In a process for continuous blending and/or fluidization of a suspension or a pulp and/or for incorporation of gaseous and/or liquid media into a suspension or pulp, respectively, in particular into a suspension of a fibrous material with fluids, the suspension or pulp, respectively, is subjected to shear forces in a rotary mixer. So as to be able to effect blending or incorporation, respectively, of media into the suspension or pulp, respectively, in an efficient manner and, optionally, over an extended period of time, the suspension or pulp, respectively, is subjected to shear forces of varying sizes across the circumference of the rotary mixer (FIG. 2).