Abstract: A method of providing targeted content includes obtaining behavioral information from client devices or client device users in a networked environment, and causing content (e.g., advertising) to be selected and delivered to a client device based on behavioral information. According to the method, a plurality of service providers each participate in monitoring network activities of client devices that connect to a network through such service providers. Information derived from the network activities is collected and rules are applied to the information to identify a user to receive the targeted content. The targeted content is thereupon provided to a client device associated with the identified user.

Abstract: A targeted advertising server system for providing advertising material to a browser which is operatively coupled with an internet of interconnected computer networks via an internet service provider (ISP). The system includes a database containing a plurality of advertisements and a matching engine operatively coupled with the database. The matching engine includes computer-readable instructions adapted to receive browsing information transmitted to the targeted advertising server system via the ISP, where the browsing information pertains to one or more web pages requested by the browser and is obtained by a context reader applied from the ISP to operate on the requested web pages. The computer readable instructions are further adapted to select one of the plurality of advertisements from the database for delivery to and presentation at the browser, such selection being dependent upon the browsing information received from the ISP.

Abstract: A method of providing targeted content includes obtaining behavioral information from client devices or client device users in a networked environment, and causing content (e.g., advertising) to be selected and delivered to a client device based on behavioral information. According to the method, a plurality of service providers each participate in monitoring network activities of client devices that connect to a network through such service providers. Information derived from the network activities is collected and rules are applied to the information to identify a user to receive the targeted content. The targeted content is thereupon provided to a client device associated with the identified user.

Abstract: A client network is provided, whereby an internet service provider can anonymously acquire behavioral, contextual, and/or demographic information on a client specific basis. The behavioral information may include a historical digest of network activity by the client, such as webpages visited by the client user, content downloaded to the client device, and/or information requested by the client user. The contextual information may include a representation of the current state of the client, such as the most recent webpages loaded by the client browser as well as the content associated with these webpages. As one example, the anonymously acquired client information may be used to enable the delivery of customized content to the client, such as targeted advertising.

Abstract: A method of providing targeted content includes obtaining behavioral information from client devices or client device users in a networked environment, and causing content (e.g., advertising) to be selected and delivered to a client device based on behavioral information. According to the method, a plurality of service providers each participate in monitoring network activities of client devices that connect to a network through such service providers. Information derived from the network activities is collected and rules are applied to the information to identify a user to receive the targeted content. The targeted content is thereupon provided to a client device associated with the identified user.

Abstract: As one example, a system for monitoring client Internet activity is provided. The system comprises a channel server including multiple channels, each of which are defined at least in part by an activity profile associated with the channel, and a monitor configured to monitor Internet activity of a plurality of clients and detect when any of the monitored clients satisfy any of the activity profiles associated with the channels, where for a given user, the monitor is configured to monitor interaction of the user in relation to multiple different independent websites to determine if one of the activity profiles is satisfied.

Abstract: As one example, a system for facilitating a market for channels is provided that enable access to Internet users. The system comprises a channel server including multiple channels, each of which are defined at least in part by an activity profile associated with the channel, where for at least one of the channels, the associated activity profile is satisfiable by a client based upon interaction of the client with multiple different independent websites; a search interface configured to receive an input query and return one or more of the channels as search results in response to the input query; and a channel tool configured to enable portions of the search results to be selected and used to implement a desired channel.

Abstract: A targeted advertising server system for providing advertising material to a browser which is operatively coupled with an internet of interconnected computer networks via an internet service provider (ISP). The system includes a database containing a plurality of advertisements and a matching engine operatively coupled with the database. The matching engine includes computer-readable instructions adapted to receive browsing information transmitted to the targeted advertising server system via the ISP, where the browsing information pertains to one or more web pages requested by the browser and is obtained by a context reader applied from the ISP to operate on the requested web pages. The computer readable instructions are further adapted to select one of the plurality of advertisements from the database for delivery to and presentation at the browser, such selection being dependent upon the browsing information received from the ISP.