Abstract: A price cassette with a back part which has panes to hold interchangeable item identification and/or price labels which are separated by vertical webs, whereby on the back part there are vertical guides, over which the at least partly transparent front part can be slid. The price cassette is thereby curved around an imaginary axis which is horizontal to the item identification and price signs, and the axis of which lies behind the price cassette. The item identification and price information displayed thereby appears more plastic and elegant. The only action required to change this item identification and price information is to open the price cassette partway up or down. The item identification and price signs thereby remain fixed in place.