Abstract: Devices and techniques are generally described for determining localized visual similarity. In some examples, a selection of a first location of interest on a first image data depicting at least one article of clothing may be received. In some examples, a first machine learning model may generate a feature map representing the first image data. In some examples, a reduced feature map may be generated based at least in part on a mapping of the first location of interest to the feature map. In some examples, a second image depicting at least a second article of clothing may be determined based at least in part on the reduced feature map.