Abstract: Systems and methods for interactively designing a logo present a list of desired characteristics to be conveyed by the logo, and allows the user to select from among the desired characteristics, such as image and/or type of industry. A group of symbols are presented to the user based on the desired characteristic(s), and the user is allowed to select at least one of the symbols to be used in the logo. Selectable options are presented to allow the user to interactively change one or more features of the logo on a display, as well as to add text, color, position, and relative size of the text to the symbol. The symbols can be categorized in a database that is searchable according to various search criteria, categories, and sub-categories selectable by the user.