Abstract: Systems and methods are provided for analyzing messages generated by a plurality of computing devices associated with a plurality of users in a messaging system to generate training data to train a machine learning model to determine a probability that a media content item was generated inside an enclosed location or outside, receiving a media content item from a computing device, analyzing the media content item using the trained machine learning model to determine a probability that the media content item was generated inside an enclosed location or outside, determining, based on the probability generated by the trained machine learning model, that the media content item was generated inside an enclosed location, and determining an inside temperature associated with the venue based on messages generated by a plurality of computing devices in a messaging system comprising media content items and temperature information for the venue or a similar venue type.

Abstract: Systems and methods are provided for analyzing messages generated by a plurality of computing devices associated with a plurality of users in a messaging system to generate training data to train a machine learning model to determine a probability that a media content item was generated inside an enclosed location or outside, receiving a media content item from a computing device, analyzing the media content item using the trained machine learning model to determine a probability that the media content item was generated inside an enclosed location or outside, determining, based on the probability generated by the trained machine learning model, that the media content item was generated inside an enclosed location, and determining an inside temperature associated with the venue based on messages generated by a plurality of computing devices in a messaging system comprising media content items and temperature information for the venue or a similar venue type.

Abstract: Systems and methods are provided for analyzing messages generated by a plurality of computing devices associated with a plurality of users in a messaging system to generate training data to train a machine learning model to determine a probability that a media content item was generated inside an enclosed location or outside, receiving a media content item from a computing device, analyzing the media content item using the trained machine learning model to determine a probability that the media content item was generated inside an enclosed location or outside, determining, based on the probability generated by the trained machine learning model, that the media content item was generated inside an enclosed location, and determining an inside temperature associated with the venue based on messages generated by a plurality of computing devices in a messaging system comprising media content items and temperature information for the venue or a similar venue type.

Abstract: The present disclosure provides operations for determining an effectiveness of an advertisement. The operations may include determining a first rate of engagement with a product, service, or message by a target group that includes one or more subjects who had an opportunity to view an advertisement for the product, service, or message at a specified location during a first time period. The operations may further include determining a second rate of engagement with the product, service, or message by a control group that includes one or more subjects present at the specified location during a second time period disjoint from the first time period and who did not have an opportunity to view the advertisement for the product, service, or message. The operations may further include determining the effectiveness of the advertisement using the first rate of engagement and the second rate of engagement.

Abstract: Systems and methods are provided for analyzing messages generated by a plurality of computing devices associated with a plurality of users in a messaging system to generate training data to train a machine learning model to determine a probability that a media content item was generated inside an enclosed location or outside, receiving a media content item from a computing device, analyzing the media content item using the trained machine learning model to determine a probability that the media content item was generated inside an enclosed location or outside, determining, based on the probability generated by the trained machine learning model, that the media content item was generated inside an enclosed location, and determining an inside temperature associated with the venue based on messages generated by a plurality of computing devices in a messaging system comprising media content items and temperature information for the venue or a similar venue type.

Abstract: Systems and methods are provided for analyzing messages generated by a plurality of computing devices associated with a plurality of users in a messaging system to generate training data to train a machine learning model to determine a probability that a media content item was generated inside an enclosed location or outside, receiving a media content item from a computing device, analyzing the media content item using the trained machine learning model to determine a probability that the media content item was generated inside an enclosed location or outside, determining, based on the probability generated by the trained machine learning model, that the media content item was generated inside an enclosed location, and determining an inside temperature associated with the venue based on messages generated by a plurality of computing devices in a messaging system comprising media content items and temperature information for the venue or a similar venue type.