Patents by Inventor Anupam Seth

Anupam Seth has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • EBOOK ADVERTISING AND RELATED TECHNIQUES
    Publication number: 20120084150
    Abstract: Techniques are provided in which a first set of information is obtained regarding ebook content evidenced as being accessed by an ebook reader, such as a page or paragraph being read, for example. Based at least in part on the ebook content, a second set of information is obtained, including multiple ebook advertising targeting parameters. Based at least in part on the targeting parameters, at least one advertisement is targeted to the ebook reader, in which the at least one advertisement is to be presented to the reader at least in part via the ebook.
    Type: Application
    Filed: September 30, 2010
    Publication date: April 5, 2012
    Applicant: Yahoo! Inc.
    Inventors: Dale Nussel, Jonathan Kilroy, Allie K. Watfa, Anupam Seth
  • EBOOK ADVERTISING, INCLUDING COST-SHARING TECHNIQUES
    Publication number: 20120084136
    Abstract: Techniques are provided that include allowing an ebook reader to select an advertising setting which specifies permissible forms of advertising to be presented to the ebook reader via one or more ebooks. Based at least in part on the selected setting, the ebook reader may be provided with a reduction relating to cost of the one or more ebooks. The reduction may be greater if the selected option indicates more valuable permissible advertising. Permissible advertising may be presented to the ebook reader via at least one of the one or more ebooks.
    Type: Application
    Filed: September 30, 2010
    Publication date: April 5, 2012
    Applicant: Yahoo! Inc.
    Inventors: Anupam Seth, Jonathan Kilroy, Allie K. Watfa, Dale Nussel