Abstract: A method is disclosed where modified text, text display, and rate are performed to make reading more efficient including speed, comprehension, and retention. The text is displayed at a reader-controlled variable rate, in logical lines, emphasizing nouns and verbs vs. their modifiers, i.e., adjectives and adverbs in a manner that makes it easier for the reader to move through the text efficiently. These modifications, and others, are built into the reading software/application/system context, i.e., virtual or augmented reality or flat display, and can be tailored by reading material type, reader purpose, and reader personal preferences vs. the default positions for type and purpose. This method can be applied to any form of electronic display or interface and also may be specifically applied to printed material by performing some of these functions while preparing the product for printing. The text may be further annotated/modified while reading in accord with user goals.