Abstract: Systems, methods, and non-transitory computer readable media can obtain a plurality of calls-to-action (CTAs) that can be provided on a page associated with a social networking system. A machine learning model can be trained based on training data including pages and associated CTAs. The plurality of CTAs for a page can be ranked based on the machine learning model. At least one of the ranked CTAs for the page can be provided as a recommended CTA for the page.