Abstract: Systems and methods herein describe privacy preserving multi-touch attribution. The described systems access a plurality of impression events and a plurality of conversion events, and for each impression event and each conversion event, wherein each impression event and each conversion event are associated with user identifiers, the described systems generates a hashed user identifier based on the associated user identifier, initiates a key agreement protocol comprising a key, generates an encrypted identifier by encrypting the hashed user identifier with the key, and stores the encrypted identifier.

Abstract: The technical problem of matching records in different datasets, for example a host dataset and a partner dataset storing records representing respective users, while maintaining the privacy of each dataset, is addressed by providing a privacy safe joint identification protocol. The privacy safe joint identification protocol computes respective anonymous joint identifiers for records in the two datasets. An anonymous joint identifier is generated such that the host-assigned and the partner-assigned identifies that have been determined to represent the same user are mapped to the same anonymous joint identifier.

Abstract: An example computer-implemented system maintains user profiles and displays external content. Method and system are provided for performing attribution of conversions with respect to the external content in a privacy safe manner by anonymizing personally identifiable information utilizing cryptographic salt.

Abstract: Methods and systems are disclosed for managing access to encrypted data and encryption keys. The system stores, by a key management server, a first encryption key associated with a first service and a second encryption key associated with a second service. The system prevents, by the key management server, the second service from accessing the second encryption key while the first service is performing a first function using the first encryption key and determines that a first threshold period of time associated with the first function has elapsed. The system, in response to determining that the first threshold period of time associated with the first function has elapsed, prevents, by the key management server, the first service from accessing the first encryption key while the second service is performing a second function using the second encryption key.

Abstract: The technical problem of matching records in different datasets, for example a host dataset and a partner dataset storing records representing respective users, while maintaining the privacy of each dataset, is addressed by providing a privacy safe joint identification protocol. The privacy safe joint identification protocol computes respective anonymous joint identifiers for records in the two datasets. An anonymous joint identifier is generated such that the host-assigned and the partner-assigned identifies that have been determined to represent the same user are mapped to the same anonymous joint identifier.

Abstract: An example computer-implemented system maintains user profiles and displays external content. Method and system are provided for performing attribution of conversions with respect to the external content in a privacy safe manner by anonymizing personally identifiable information utilizing cryptographic salt.