Abstract: The disclosure herein describes creating and managing an editable rules-based model. A model is trained to generate output values for data sources based on input feature data of the data sources. Using the trained model, results are generated that include feature-output value pairs and associated confidence values for each data source. The confidence values are aggregated for each feature-output value pair of the generated results, and rules of a rules-based model are built using the feature-output value pairs and the respective aggregated confidence values of the generated results. A user is provided access to the rules of the rules-based model via a model management interface. The rules-based model is updated based on rule change instructions received from the user via the model management interface.

Abstract: The disclosure herein describes creating and managing an editable rules-based model. A model is trained to generate output values for data sources based on input feature data of the data sources. Using the trained model, results are generated that include feature-output value pairs and associated confidence values for each data source. The confidence values are aggregated for each feature-output value pair of the generated results, and rules of a rules-based model are built using the feature-output value pairs and the respective aggregated confidence values of the generated results. A user is provided access to the rules of the rules-based model via a model management interface. The rules-based model is updated based on rule change instructions received from the user via the model management interface.

Abstract: Systems, methods, computer storage media, and user interfaces are provided for providing analytics tools derived from a consumer decision journey model. Once the consumer decision journey for a particular good or service is constructed, a series of tools is provided to help a user understand the return on investment for providing different types of multimedia content at different stages in the consumer decision journey for a particular demographic. To do so, an interface is provided to the user that enables the user to select a desired tool and features of the tool the user wishes to exploit. Browser history from a plurality of consumers is transformed into a visual representation that provides insights into the types of multimedia content that can provide the greatest return on investment for a particular demographic at a particular state in the consumer decision journey for the selected category of goods or services.