Patents by Inventor Apurva M. Desai

Apurva M. Desai has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20080270154
    Abstract: A system is disclosed for measuring click traffic quality by scoring clicks made on sponsored advertisements. A click score generated by the disclosed system may enable advertisers and publishers to distinguish between legitimate and fraudulent clicks. The disclosed system may filter click data associated with a click made on a sponsored advertisement. The system may generate a click score that may represent the confidence with which the quality of a click may be determined. The system also may generate a confidence interval associated with the click score.
    Type: Application
    Filed: April 25, 2007
    Publication date: October 30, 2008
    Inventors: Boris Klots, Richard T. Chow, Apurva M. Desai
  • Patent number: 7133939
    Abstract: Points of sale or service. According to various embodiment, a point of sale or service includes a register, a peripheral and a protocol converter. The protocol converter communicatively couples the register and the peripheral. The register may communicate with the protocol converter using a first protocol while the peripheral communicates with protocol converter using a second protocol. The register and the protocol converter may communicate using TCP/IP. A second peripheral may communicate with the register using the first protocol and without the aid of the protocol converter. The point of sale or service may further include a processor communicatively coupled to the protocol converter, for accessing the first peripheral.
    Type: Grant
    Filed: November 20, 2000
    Date of Patent: November 7, 2006
    Assignee: Symbol Technologies, Inc.
    Inventors: Apurva M. Desai, Yujian L. Wang, Michael Besack, Radha Narayanan