Abstract: The present invention provides a system and method for encouraging employees of a business to refer customers to one or more predetermined other businesses that (or that have a predetermined business relationship with their employer), thus increasing overall sales of the entity. Generation of referrals is implemented through a system of trackable referral tokens that are provided to employees of each business of the entity to be given to customers. The referral tokens list predetermined participating businesses of the entity and optionally provide a customer reward for patronizing the listed businesses when the token is used at any of the listed businesses. Each referral token is uniquely associated with a particular employee, such that when the token is presented at a listed business, the particular employee may be credited with the referral. One or more reward systems may be provided for rewarding employees making referrals in accordance with the quantity and/or quality of their referrals.