Abstract: A method and a system for visualizing and managing virtual audience over a data communication network, wherein virtual audience reflects and represents real human individuals while they are consuming and interacting with each other and/or with the same digital content item at the same time. The method comprising the steps of: 1. real time tracking and analysis of the user interactions 2. determining dynamic crowd's reaction scale, based on users analyzed interaction 3. measuring and/or calculating in real time the crowd's reactions level 4. determining or updating visual customized grouping of the crowd for each user, such as at least a partial group of users is selected and grouped from the plurality of users, based on predefined grouping rules and the user's requests and preferences 5. determining, updating and presenting, in real time, the crowd presentation and the content page, according to the viewers' reactions and the crowd's reaction level.