Abstract: A system for dynamic computing a credible deal price for a deal is adapted to receive a first data set during initializing the deal parameters. The system comprising a plurality of stakeholders inputting their views as a second data set through a presentation layer module. A preliminary information processing module configured to process the first data set and a plurality of pricing models for determining an optimum deal price for the deal using the first & second data set and associated context related therewith. A pricing strategy module configured to process a one or more inputs of the second data set to determine a list price indicator, wherein a list price generator module configured to determine the credible deal price. A deal negotiation module optimizes the credible deal price commensurate with plurality of third data set dynamic associated in time, space and values therewith the deal.