Abstract: Computer implemented methods and systems are provided for providing customized web pages that are customized for each user. A database can store first entries each being configured to store user information for each user, and second entries each being configured to store an identifier and customized content for each user (or alternatively a way to retrieve such customized content). A tree-like data structure is stored in cache and includes nodes that each store an identifier that refers to one of the second entries. After log in, the server system retrieves user information associated with the particular user and uses it to retrieve a particular identifier stored by a particular node. Using a corresponding one of the second entries that includes the particular identifier, particular customized content for the particular user can be retrieved and sent to a user system where it is used to display a particular customized web page for that particular user.

Abstract: Computer implemented methods and systems are provided for providing customized web pages that are customized for each user. A database can store first entries each being configured to store user information for each user, and second entries each being configured to store an identifier and customized content for each user (or alternatively a way to retrieve such customized content). A tree-like data structure is stored in cache and includes nodes that each store an identifier that refers to one of the second entries. After log in, the server system retrieves user information associated with the particular user and uses it to retrieve a particular identifier stored by a particular node. Using a corresponding one of the second entries that includes the particular identifier, particular customized content for the particular user can be retrieved and sent to a user system where it is used to display a particular customized web page for that particular user.