Abstract: A fastening element configured for attachment to a wearable clothing or accessory substrate whereby ornamental elements are configured for removable fastening thereto for changeable decorative appearance of the clothing or accessory wherein the fastening element is ornamental in appearance whereby it is aesthetically viewable with or without ornamental elements fastened thereto and whereby the fastener is able to be integrated with appearance of the ornamental element or completely hidden by the ornamental elements.

Abstract: A fastening element configured for attachment to a wearable clothing or accessory substrate whereby ornamental elements are configured for removable fastening thereto for changeable decorative appearance of the clothing or accessory wherein the fastening element is ornamental in appearance whereby it is aesthetically viewable with or without ornamental elements fastened thereto and whereby the fastener is able to be integrated with appearance of the ornamental element or completely hidden by the ornamental elements.

Abstract: A fastening element configured for attachment to a wearable clothing or accessory substrate whereby ornamental elements are configured for removable fastening thereto for changeable decorative appearance of the clothing or accessory wherein the fastening element is ornamental in appearance whereby it is aesthetically viewable with or without ornamental elements fastened thereto and whereby the fastener is able to be integrated with appearance of the ornamental element or completely hidden by the ornamental elements.

Abstract: A method and system for increasing store foot traffic by providing customers with reward incentive. Retailers and customers sign up to the incentive program with an app being provided to the customer on a mobile device. The customer, when shopping at a first retailer is provided with a virtual coupon for related items at another proximate retailer, which is accessed such as with a tangible receipt, having a scannable unique notation. The customer scans the notation with a smart phone and with a downloaded rewards app operating to process it for the reward with the app effecting a transmission to a centralized and controlled server, with details of the sales transaction. The server analyzes the customer's purchase and provides a reward for determined related items at another proximate establishment valid for controlled times, and downloads it directly on the display of smart phone for scanning by a redeeming retailer.