Abstract: Methods and apparatus to determine media impressions using distributed demographic information are disclosed. An example method to monitor media exposure involves receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer, sending, from the first internet domain, a response to the client computer, the response to instruct the client computer to send a second request to an intermediary associated with a sub-domain of a second internet domain, the second request to be indicative of the access to the media at the client computer, the intermediary to transmit an indication of the second request to an entity of the second internet domain, and logging an impression of the media.

Abstract: Examples to determine media impressions using distributed demographic information are disclosed. Some disclosed example methods involve sending a request to an impression monitor system in response to detecting a login event at a client device. The login event is associated with an Internet-based service of a first Internet domain different from a second internet domain of the impression monitor system. Such disclosed example methods also involve sending a login reporting message to a database proprietor that provides the Internet-based service. The login reporting message including first and second cookie identifiers. The first cookie identifier is associated with the first Internet domain of the Internet-based service, and the second cookie identifier is associated with the second Internet domain of the impression monitor system.

Abstract: Examples to determine media impressions using distributed demographic information are disclosed. Some disclosed example methods involve sending a request to an impression monitor system in response to detecting a login event at a client device. The login event is associated with an Internet-based service of a first Internet domain different from a second internet domain of the impression monitor system. Such disclosed example methods also involve sending a login reporting message to a database proprietor that provides the Internet-based service. The login reporting message including first and second cookie identifiers. The first cookie identifier is associated with the first Internet domain of the Internet-based service, and the second cookie identifier is associated with the second Internet domain of the impression monitor system.

Abstract: Example methods and apparatus to determine impressions using distributed demographic information are disclosed. A disclosed example method to monitor media exposure involves receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer. The example method also involves determining if the client computer is known. If the client computer is not known, a response is sent from the first internet domain to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of access to the media at the client computer. If the client computer is known, an impression of the media is logged.

Abstract: Example methods and apparatus to determine impressions using distributed demographic information are disclosed. A disclosed example method to monitor media exposure involves receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer. The example method also involves determining if the client computer is known. If the client computer is not known, a response is sent from the first internet domain to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of access to the media at the client computer. If the client computer is known, an impression of the media is logged.

Abstract: Example methods and apparatus to determine impressions using distributed demographic information are disclosed. A disclosed example method to monitor media exposure involves receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer. The example method also involves determining if the client computer is known. If the client computer is not known, a response is sent from the first internet domain to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of access to the media at the client computer. If the client computer is known, an impression of the media is logged.

Abstract: Example methods and apparatus to determine comparative performance of advertisements delivered through Internet and television media delivery are disclosed. A disclosed example method involves determining a first effectiveness measure associated with online media delivery of an advertisement, and a second effectiveness measure associated with television media delivery of the advertisement. The disclosed example generates an Internet-to-television lift measure based on the first and second effectiveness measures. The Internet-to-television lift quantifies a comparative performance of the advertisement via the online media delivery relative to the advertisement via the television media delivery.

Abstract: Example methods and apparatus to determine impressions using distributed demographic information are disclosed. A disclosed example method to monitor media exposure involves receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer. The example method also involves determining if the client computer is known. If the client computer is not known, a response is sent from the first internet domain to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of access to the media at the client computer. If the client computer is known, an impression of the media is logged.

Abstract: Example methods involve based on a first request to log a first media impression, generating a first identifier associated with a first client device that generated the first request, and sending a communication to the first client device. The communication includes the first identifier, and the communication is to cause the first client device to send the first identifier associated with the first client device to a database proprietor in association with a cookie identifier of the first client device. Second media impressions are logged in association with the first identifier of the first client device and second identifiers associated with second client devices based on second requests received from the first and second client devices. A batch including the second media impressions and the first and second identifiers is sent to the database proprietor. Demographic information associated with the second media impressions is received from the database proprietor.

Abstract: Example methods and apparatus to determine media impressions using distributed demographic information are disclosed. A disclosed example method to monitor media content exposure involves receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer, sending, from the first internet domain, a response to the client computer, the response to instruct the client computer to send a second request to an intermediary associated with a sub-domain of a second internet domain, the second request to be indicative of the access to the media at the client computer, the intermediary to transmit an indication of the second request to an entity of the second internet domain, and logging an impression of the media.

Abstract: A system and method for serving ads. According to an embodiment, an ad server receives over a network an ad request issued by an application engine on a user computer, the ad request issued by the application engine in connection with processing a content source file specifying in a format required by the application engine how the application engine is to provide a display of content and subsequent to the application engine configuring a security setting of the application engine to allow the ad server to serve one or more ads into the content display, and providing an ad source file over the network to the user computer in response to the ad request, the ad source file specifying in the required application engine format how the application engine is to provide a display of an ad.