Abstract: Providing a contest and obtaining marketing data therefrom. A method includes offering an event prediction contest. An event prediction contest ballot and at least one advertisement is provided to a participant. In one embodiment, a participant selection of an advertisement is required to and is received to submit a completed ballot. A participant selected advertisement is presented to the participant for a time period. The completed ballot is entered in the prediction contest after the advertisement has been displayed for the time period, and the ballot is not entered if the participant disengages the advertisement before the time period expires. Responses to survey questions may be required to submit the contest ballot. A participant profile is maintained based on responses to the survey questions. The advertisement may be provided based on the participant profile. The method may be implemented on a computer connected to a network.