Abstract: A system and method are provided for delivering a promotional message to an audience via a movie/film trailer. The system and method include combining a promotional message with a movie/film trailer, providing the combined movie/film trailer to an audience, and soliciting a response to the promotional message from members of the audience, the response being communicated through a text-message enabled device. The text-message enabled device can be a cell phone. The system and method further include formatting the combined movie/film trailer to be displayed on a cinematic screen, an analog display device, or a digital display device.