Patents by Inventor Ariel H. Bardin
Ariel H. Bardin has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 11776018Abstract: Methods for generating one or more advertisement creatives for multiple advertisement types. In one aspect, a method includes receiving a selection and data entered in an electronic form, the selection being for two or more different advertisement types, the entered data being of one or more data types, the data types including text, image, audio, or video, generating two or more advertisement creatives using the entered data, the two or more advertisement creatives being for the selected two or more different advertisement types, and presenting the two or more advertisement creatives.Type: GrantFiled: March 16, 2022Date of Patent: October 3, 2023Assignee: Google LLCInventors: Ariel H. Bardin, Rachel Garb, Mohammed Abdoolcarim, Si Shen
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Patent number: 11436643Abstract: Methods for generating one or more advertisement creatives for multiple advertisement types. In one aspect, a method includes receiving a selection and data entered in an electronic form, the selection being for two or more different advertisement types, the entered data being of one or more data types, the data types including text, image, audio, or video, generating two or more advertisement creatives using the entered data, the two or more advertisement creatives being for the selected two or more different advertisement types, and presenting the two or more advertisement creatives.Type: GrantFiled: June 28, 2018Date of Patent: September 6, 2022Assignee: Google LLCInventors: Ariel H. Bardin, Rachel Garb, Mohammed Abdoolcarim, Si Shen
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Publication number: 20220207569Abstract: Methods for generating one or more advertisement creatives for multiple advertisement types. In one aspect, a method includes receiving a selection and data entered in an electronic form, the selection being for two or more different advertisement types, the entered data being of one or more data types, the data types including text, image, audio, or video, generating two or more advertisement creatives using the entered data, the two or more advertisement creatives being for the selected two or more different advertisement types, and presenting the two or more advertisement creatives.Type: ApplicationFiled: March 16, 2022Publication date: June 30, 2022Inventors: Ariel H. Bardin, Rachel Garb, Mohammed Abdoolcarim, Si Shen
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Patent number: 10410242Abstract: A display of a computing device is updated to present an electronic user interface that provides a keyword entry control. Through the keyword entry control, keywords are received that are associated with an advertisement. Computer processors are used to determine whether keywords are overbroad in accordance with a ratio of a number of times that the keywords have been used in search queries provided by users to a click-through rate of other advertisements presented to the users responsive to the search queries. Low-performing keywords are identified from the overbroad keywords. At the display of the computing device, the electronic user interface is updated to present a visualization of a list of the low-performing keywords, and to provide a set of interactive controls. The set of one or more interactive controls includes a given control that removes a corresponding low-performing keyword from being associated with the advertisement.Type: GrantFiled: March 17, 2016Date of Patent: September 10, 2019Assignee: Google LLCInventors: Kavi J. Goel, Ariel H. Bardin, Thomas R. Stanis, Susanne Brokaw
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Publication number: 20190259057Abstract: A user interface exposes an application feature of an advertising management application. A graduation trigger is identified, the graduation trigger providing a basis for exposing an additional application feature. The user interface is modified to expose the additional application feature based on the graduation trigger.Type: ApplicationFiled: April 28, 2008Publication date: August 22, 2019Applicant: Google Inc.Inventors: Stacey Kapadia, Ariel H. Bardin, Raymond J. Ryan, Balen W. Gore, Nadine Harik, Susanne Brokaw
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Publication number: 20180341990Abstract: Methods for generating one or more advertisement creatives for multiple advertisement types. In one aspect, a method includes receiving a selection and data entered in an electronic form, the selection being for two or more different advertisement types, the entered data being of one or more data types, the data types including text, image, audio, or video, generating two or more advertisement creatives using the entered data, the two or more advertisement creatives being for the selected two or more different advertisement types, and presenting the two or more advertisement creatives.Type: ApplicationFiled: June 28, 2018Publication date: November 29, 2018Inventors: Ariel H. Bardin, Rachel Garb, Mohammed Abdoolcarim, Si Shen
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Publication number: 20150262250Abstract: Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.Type: ApplicationFiled: June 2, 2015Publication date: September 17, 2015Inventors: Sridhar Ramaswamy, Angela Chunwah Lai, Mark A. Foltz, Ariel H. Bardin, Julie A. Black, Joerg Heilig, Thomas R. Stanis
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Patent number: 9058613Abstract: Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.Type: GrantFiled: October 7, 2011Date of Patent: June 16, 2015Assignee: Google Inc.Inventors: Sridhar Ramaswamy, Angela Chunwah Lai, Mark A. Foltz, Ariel H. Bardin, Julie Black, Joerg Heilig, Thomas R. Stanis
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Publication number: 20120089459Abstract: Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.Type: ApplicationFiled: October 7, 2011Publication date: April 12, 2012Applicant: GOOGLE INC.Inventors: Sridhar Ramaswamy, Angela Chunwah Lai, Mark A. Foltz, Ariel H. Bardin, Julie Black, Joerg Heilig, Thomas R. Stanis
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Patent number: 8036936Abstract: Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.Type: GrantFiled: February 19, 2008Date of Patent: October 11, 2011Assignee: Google Inc.Inventors: Sridhar Ramaswamy, Angela Chunwah Lai, Mark A. Foltz, Ariel H. Bardin, Julie Black, Joerg Heilig, Thomas R. Stanis
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Publication number: 20100262484Abstract: Systems and methods for integrated campaign management interfaces for online advertisements. A campaign management interface facilitates review of advertising placements (e.g., websites) and keywords, as well as provide a detailed analysis of subgroups (e.g., webpages within a website) in a single interface.Type: ApplicationFiled: August 20, 2009Publication date: October 14, 2010Applicant: GOOGLE INC.Inventors: Ariel H. Bardin, Thomas R. Stanis, Ye-Jeong Kim, Julie A. Black, Jason C. Miller
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Publication number: 20100218142Abstract: Associating a message with an item includes detecting a characteristic of a first item located at a first node level of a hierarchy of items. The method includes associating a first message with the first item based on the characteristic, the first message preconfigured for presentation to a user regarding the characteristic. The method includes registering the first message, based on the association with the first item, to be presented at a second node level in the hierarchy in a user interface, the first node level descending from the second node level in the hierarchy.Type: ApplicationFiled: February 25, 2009Publication date: August 26, 2010Inventors: Tina Chen, Nundu Janakiram, Pierre Delisle, Joseph M. Ashear, Graham Jenkin, Ariel H. Bardin, Ye-Jeong Kim
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Publication number: 20090210385Abstract: Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.Type: ApplicationFiled: February 19, 2008Publication date: August 20, 2009Applicant: GOOGLE INC.Inventors: Sridhar Ramaswamy, Angela Chunwah Lai, Mark A. Foltz, Ariel H. Bardin, Julie Black, Joerg Heilig, Thomas R. Stanis
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Publication number: 20090187477Abstract: Methods for generating one or more advertisement creatives for multiple advertisement types. In one aspect, a method includes receiving a selection and data entered in an electronic form, the selection being for two or more different advertisement types, the entered data being of one or more data types, the data types including text, image, audio, or video, generating two or more advertisement creatives using the entered data, the two or more advertisement creatives being for the selected two or more different advertisement types, and presenting the two or more advertisement creatives.Type: ApplicationFiled: January 18, 2008Publication date: July 23, 2009Inventors: Ariel H. Bardin, Rachel Garb, Mohammed Abdoolcarim, Si Shen
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Publication number: 20080249850Abstract: Providing information about content distribution includes receiving a request for information regarding at least one content distribution activity that has previously been created to be performed in at least one of a plurality of media types. The method includes obtaining content distribution information regarding the at least one content distribution activity. The method includes presenting the content distribution information in a graphical user interface that is configured to display content distribution activities for each of the media types. Managing multiple media type distribution in an advertising campaign includes identifying plural distribution media types for inclusion in at least one campaign. The method includes setting distribution characteristics in each of the plural distribution media types for the campaign. The method includes presenting campaign information to a user that aggregates results over more than one of the plural distribution media types.Type: ApplicationFiled: April 3, 2007Publication date: October 9, 2008Applicant: GOOGLE INC.Inventors: Andrew Szybalski, Howard P. Mullings, Ariel H. Bardin, Mohammed Abdoolcarim, Nadine Harik, Susanne Brokaw, Steve Miller