Patents by Inventor Ariel H. Bardin

Ariel H. Bardin has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 10410242
    Abstract: A display of a computing device is updated to present an electronic user interface that provides a keyword entry control. Through the keyword entry control, keywords are received that are associated with an advertisement. Computer processors are used to determine whether keywords are overbroad in accordance with a ratio of a number of times that the keywords have been used in search queries provided by users to a click-through rate of other advertisements presented to the users responsive to the search queries. Low-performing keywords are identified from the overbroad keywords. At the display of the computing device, the electronic user interface is updated to present a visualization of a list of the low-performing keywords, and to provide a set of interactive controls. The set of one or more interactive controls includes a given control that removes a corresponding low-performing keyword from being associated with the advertisement.
    Type: Grant
    Filed: March 17, 2016
    Date of Patent: September 10, 2019
    Assignee: Google LLC
    Inventors: Kavi J. Goel, Ariel H. Bardin, Thomas R. Stanis, Susanne Brokaw
  • Publication number: 20190259057
    Abstract: A user interface exposes an application feature of an advertising management application. A graduation trigger is identified, the graduation trigger providing a basis for exposing an additional application feature. The user interface is modified to expose the additional application feature based on the graduation trigger.
    Type: Application
    Filed: April 28, 2008
    Publication date: August 22, 2019
    Applicant: Google Inc.
    Inventors: Stacey Kapadia, Ariel H. Bardin, Raymond J. Ryan, Balen W. Gore, Nadine Harik, Susanne Brokaw
  • Publication number: 20180341990
    Abstract: Methods for generating one or more advertisement creatives for multiple advertisement types. In one aspect, a method includes receiving a selection and data entered in an electronic form, the selection being for two or more different advertisement types, the entered data being of one or more data types, the data types including text, image, audio, or video, generating two or more advertisement creatives using the entered data, the two or more advertisement creatives being for the selected two or more different advertisement types, and presenting the two or more advertisement creatives.
    Type: Application
    Filed: June 28, 2018
    Publication date: November 29, 2018
    Inventors: Ariel H. Bardin, Rachel Garb, Mohammed Abdoolcarim, Si Shen
  • Publication number: 20150262250
    Abstract: Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.
    Type: Application
    Filed: June 2, 2015
    Publication date: September 17, 2015
    Inventors: Sridhar Ramaswamy, Angela Chunwah Lai, Mark A. Foltz, Ariel H. Bardin, Julie A. Black, Joerg Heilig, Thomas R. Stanis
  • Patent number: 9058613
    Abstract: Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.
    Type: Grant
    Filed: October 7, 2011
    Date of Patent: June 16, 2015
    Assignee: Google Inc.
    Inventors: Sridhar Ramaswamy, Angela Chunwah Lai, Mark A. Foltz, Ariel H. Bardin, Julie Black, Joerg Heilig, Thomas R. Stanis
  • Publication number: 20120089459
    Abstract: Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.
    Type: Application
    Filed: October 7, 2011
    Publication date: April 12, 2012
    Applicant: GOOGLE INC.
    Inventors: Sridhar Ramaswamy, Angela Chunwah Lai, Mark A. Foltz, Ariel H. Bardin, Julie Black, Joerg Heilig, Thomas R. Stanis
  • Patent number: 8036936
    Abstract: Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.
    Type: Grant
    Filed: February 19, 2008
    Date of Patent: October 11, 2011
    Assignee: Google Inc.
    Inventors: Sridhar Ramaswamy, Angela Chunwah Lai, Mark A. Foltz, Ariel H. Bardin, Julie Black, Joerg Heilig, Thomas R. Stanis
  • Publication number: 20100262484
    Abstract: Systems and methods for integrated campaign management interfaces for online advertisements. A campaign management interface facilitates review of advertising placements (e.g., websites) and keywords, as well as provide a detailed analysis of subgroups (e.g., webpages within a website) in a single interface.
    Type: Application
    Filed: August 20, 2009
    Publication date: October 14, 2010
    Applicant: GOOGLE INC.
    Inventors: Ariel H. Bardin, Thomas R. Stanis, Ye-Jeong Kim, Julie A. Black, Jason C. Miller
  • Publication number: 20100218142
    Abstract: Associating a message with an item includes detecting a characteristic of a first item located at a first node level of a hierarchy of items. The method includes associating a first message with the first item based on the characteristic, the first message preconfigured for presentation to a user regarding the characteristic. The method includes registering the first message, based on the association with the first item, to be presented at a second node level in the hierarchy in a user interface, the first node level descending from the second node level in the hierarchy.
    Type: Application
    Filed: February 25, 2009
    Publication date: August 26, 2010
    Inventors: Tina Chen, Nundu Janakiram, Pierre Delisle, Joseph M. Ashear, Graham Jenkin, Ariel H. Bardin, Ye-Jeong Kim
  • Publication number: 20090210385
    Abstract: Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.
    Type: Application
    Filed: February 19, 2008
    Publication date: August 20, 2009
    Applicant: GOOGLE INC.
    Inventors: Sridhar Ramaswamy, Angela Chunwah Lai, Mark A. Foltz, Ariel H. Bardin, Julie Black, Joerg Heilig, Thomas R. Stanis
  • Publication number: 20090187477
    Abstract: Methods for generating one or more advertisement creatives for multiple advertisement types. In one aspect, a method includes receiving a selection and data entered in an electronic form, the selection being for two or more different advertisement types, the entered data being of one or more data types, the data types including text, image, audio, or video, generating two or more advertisement creatives using the entered data, the two or more advertisement creatives being for the selected two or more different advertisement types, and presenting the two or more advertisement creatives.
    Type: Application
    Filed: January 18, 2008
    Publication date: July 23, 2009
    Inventors: Ariel H. Bardin, Rachel Garb, Mohammed Abdoolcarim, Si Shen
  • Publication number: 20080249850
    Abstract: Providing information about content distribution includes receiving a request for information regarding at least one content distribution activity that has previously been created to be performed in at least one of a plurality of media types. The method includes obtaining content distribution information regarding the at least one content distribution activity. The method includes presenting the content distribution information in a graphical user interface that is configured to display content distribution activities for each of the media types. Managing multiple media type distribution in an advertising campaign includes identifying plural distribution media types for inclusion in at least one campaign. The method includes setting distribution characteristics in each of the plural distribution media types for the campaign. The method includes presenting campaign information to a user that aggregates results over more than one of the plural distribution media types.
    Type: Application
    Filed: April 3, 2007
    Publication date: October 9, 2008
    Applicant: GOOGLE INC.
    Inventors: Andrew Szybalski, Howard P. Mullings, Ariel H. Bardin, Mohammed Abdoolcarim, Nadine Harik, Susanne Brokaw, Steve Miller