Abstract: A method and system for delivering a media asset to a plurality of destinations across a plurality of different media channels are provided. The method includes determining that the media asset is uploaded to at least one content source node; determining that a media plan associated with the media asset is uploaded to the at least one content source node; analyzing the media plan to determine the plurality of destinations for the media asset, the plurality of destinations are served through at least two different media channels; for each of the plurality of destinations, determining at least one transcoding scheme corresponding to the destination of the plurality of destinations; for each of the plurality of destinations, transcoding the media asset into a format compliant with properties of the at least one transcoding scheme; and delivering each transcoded media asset to the corresponding destination of the at least one transcoding scheme.