Abstract: The invention relates to a method of interfacing with one or more users over an interactive medium such as the internet. The method includes the steps of providing access to content of sufficient interest to said users to encourage said users to be receptive to specific information and then, providing such specific information to the users as a first precondition to permitting the users access to the content. Next, the users are required to provide a specific response relating to said specific information as a second precondition to access to said content. Lastly, upon said users meeting said first and second preconditions, the users are permitted to access said content. In a further aspect, user are able to accumulate rewards by responding appropriately to specific information and to then use those rewards towards a game, here they may accumulate additional rewards.