Abstract: A concentrated liquid laundry detergent composition premix having a viscosity measure at 21° C. 106 s-1 of from 100 to 800 mPa·s. and which is dilutable in water to form a stable laundry liquid composition, said premix comprising from 20% wt. water, from 14-20% wt. hydrotrope, from 20 to 70% wt. surfactant, and wherein the surfactant comprises anionic surfactant and non-ionic surfactant in a weight ratio of from 1:1 to 1:99 and wherein the composition comprises from 0 to 5% wt. alkyl ether sulphate. Method of forming a laundry detergent composition by diluting one part premix in from 1 to 10 parts water. Container comprising the premix. Kit comprising the container in combination with a further keeper container.

Abstract: A concentrated laundry composition premix which is dilutable in water to form a laundry liquid composition, said premix comprising at least 20% wt. water, from 0.1 to 8% wt. ethoxylated sorbitan di- or tri-ester, and comprising from 10 to 40% wt. surfactant active excluding the ethoxylated sorbitan di-or tri-ester.

Abstract: A process for producing a dilute fabric conditioner, the fabric conditioner comprising: a) 0.5 to 4 wt. % fabric softening active; b) 0.1 to 4 wt. % perfume microcapsules; and c) 0.01 to 4 wt. % polymer; the process comprising the steps of: i) dispersing the perfume microcapsules in water, ii) add the fabric softening active; and iii) adding the polymer.