Abstract: A quick packing, facilitating transport and display in large-scale distribution outlets, for products such as flue-brushes for cleaning square-, rectangular-or circular-section flues, comprises two rigid side elements, made of material such as corrugated cardboard or other synthetic material, of rectangular form of which the width is at least equal to the largest dimension of said products. The bottom of the packing, connected to the two side elements, is provided with two side flaps of sufficient height, automatically cooperating, by adequate folding means, with the two side elements, becoming perpendicular thereto. The assembly thus formed is in the form of a trough adapted to ensure lateral holding of the products. In the top of the packing it comprises means for rapidly assembling the side elements previously brought "edge to edge", as well as a cut-out on each of the side elements to form a handle for transporting purposes.