Abstract: A promotional card insert is used in combination with beverage bottle holders and beverage bottles to create a promotional card insert display system. The bottle holder preferably holds two rows of bottles about their mid-sections so that the bottles of one row are in contact with the bottles of the other row. The holder can have an integral handle on its periphery. The insert has text and/or graphics printed on its surfaces, is placed between the bottles from above, and is held in place by the compressive force of the bottles. By virtue of its placement in the pack and the location of the holder, the card is visible between the necks of the bottles, whether in individual packs or stacks of packs. The insert can be a single-panel card or can be made using multiple folded panels. The insert can also include promotional gifts or prizes, such as bumper stickers, static-cling display devices, and posters, either placed inside the insert or formed as part of the card.