Abstract: The invention concerns a method to generate a software part of a web page comprising: receiving (24) from a browser downloading the web page a request for a software part to be executed by the browser, said request comprising at least an identifier of said web page, loading (26) from a storage area parameters related to said identifier, generating (28) the software part adapted to said web page, said software part comprising at least: a description of an active area of said web page, a code element able to have the browser displayed a child window when a user activates said active area, a description of said child window comprising at least a reference to a rich media content.