Abstract: A system and method is disclosed for generating offerings for a geographic location using referrer information. A batch process may scan a group of information sources that display a point of interest to extract meta information related to the point of interest. In response to a current online display of the point of interest, one or more offerings based on the meta information may be determined and provided for display in connection with the current online display of the point of interest.

Abstract: A system for contextualizing geocodable queries may include one or more processors and a memory. The one or more processors may receive a search term associated with a user. The one or more processors may determine whether the search term is geocodable. If the search term is geocodable, the one or more processors may determine a previous query associated with the user, and retrieve an advertisement based at least in part on the search term and the previous query. If the search term is not geocodable, the one or more processors may retrieve an advertisement based at least in part on the search term and exclusive of the previous query. In one or more implementations, at least partially contemporaneous to retrieving the advertisement, the one or more processors may retrieve a search result.

Abstract: A system and machine-implemented method for supplementing navigation routes with landmarks is provided. A navigation route between an origination point and a destination point is received, where the navigation route includes one or more points of divergence. Landmarks located at the one or more points of divergence are identified. One of the identified landmarks located at one of the points of divergence is selected and incorporated into the navigation route at one of the points of divergence. The navigation route with the incorporated landmark is provided for display.

Abstract: Systems, methods, and machine-readable media for generating a textual representation of points of interest (POIs) in a geographic area. The system may be configured to identify a plurality of points of interest (POIs) in a geographic area displayed in a mapping interface, calculate a rank score for each POI of the plurality of POIs in the geographic area based on POI information for each POI, generate a textual representation of the mapping interface based on the rank scores for the plurality of POIs, and submit the textual representation of the geographic area to an advertisement generator, wherein the advertisement generator is configured to select at least one advertisement associated with the geographic area to present to a user.

Abstract: A viewport based advertising auction is used to determine and provide advertisements to a user on a display device along with a map. The viewport based advertising auction is performed in response to a user selecting a geographical region of a map to view, and is limited to advertisers who have physical stores in the geographic region defined by the map being displayed on the display device. The winner of the advertising auction may be determined based on the price per click entered by the various advertisers in an auction, a predicted click through rate for the advertisers in the auction, and the distance from the user of the display device to one or more of the physical locations of the advertisers within the geographic region. In this manner, advertisers can elect to participate in advertising auctions limited to advertisers who have physical stores a region being viewed.

Abstract: A system and method is disclosed for automatically configure a webpage to display a geographically focused internet offering. An interactive map is configured to, when displayed in a web browser, automatically detect one or more online marketing components associated with a currently displayed webpage. On an initial display or user-repositioning of the interactive map, the map transmits a geographic location displayed on the map to the marketing components. Each marketing component then displays one or more offerings related to the displayed area of interest.