Abstract: A flag holder for boats and the like water craft includes a bracket having a retaining portion and an offset portion, with the retaining portion being adapted for being mounted on a support of such a craft, such as the windshield frame, and with the offset portion being spaced from that support. A bar having the flag secured to one end thereof is pivotally mounted on one end of the offset portion. A lever having a latching indent is pivotally mounted on the other end of the offset portion. A pin secured to the bar is adapted to be received in the latching indent to hold the bar and flag in a vertical position. The holder can be attached to either side of the craft.