Abstract: Emotional characteristic based searching is described. A method may include providing, for display on a graphical user interface (GUI), emotional characteristic indicator pairs and interface elements, each of the interface elements being associated with an emotional characteristic indicator pair. The method may further include receiving first user input selecting, via a first interface element of the GUI, a desired level of first emotion from emotions represented by a first pair of the emotional characteristic indicator pairs and receiving second user input selecting, via a second interface element of the GUI, a desired level of second emotion from emotions represented by a second pair of the emotional characteristic indicator pairs. In response to the first user input and the second user input, the method may further include providing one or more items corresponding to the desired level of first emotion and the desired level of second emotion.