Abstract: There is disclosed a system and a method for training an MLA to predict a visibility score indicative of a likelihood of a targeted message included within a web resource, the method being executable on a server, the method comprising: generating a training dataset by retrieving a plurality of training targeted messages, the training web resource having a plurality of targeted message slots for placing therein one or more training targeted messages; causing, the training electronic device to display the training web resource; upon the training user accessing the training web resource using the training electronic device during a subsequent instance of time, causing the training electronic device to display the web resource; tracking an activity parameter, the activity parameter being indicative of an interaction by the training user with the given one of the plurality of training targeted messages; generating the training dataset.

Abstract: A computer-implemented method of presenting a search engine result page to a user on an electronic device, the method comprising: receiving a search query; generating a search query result set (SQRS); based on the search query, determining a relevance factor of the SQRS; generating a search engine result page, the search engine result page including the SQRS and a targeted message, the targeted message having been selected by the server by executing the steps of: responsive to the relevance factor of the SQRS being equal or exceeding to a threshold, selecting the targeted message from a first plurality of targeted messages; otherwise selecting the targeted message from a second plurality of targeted messages; the both pluralities containing distinct targeted messages that have been grouped in accordance with a targeting parameter; transmitting to the electronic device the search engine result page.

Abstract: A method for transmitting a targeted electronic message for a user of an electronic device. The method comprises: responsive to a request retrieving a plurality of candidates for the targeted electronic message; retrieving a plurality of stencils having a dedicated placement pattern for one or more targeted electronic messages; for each of the plurality of stencils, selecting by the server a respective set of targeted electronic messages, the selecting being executed such that a total value parameter of the respective set of targeted electronic messages out of possible combinations of the plurality of candidates for the targeted electronic message is maximized for each given one of the plurality of stencils; selecting a stencil to be transmitted to the electronic device of the plurality of stencils, the stencil to be transmitted having a highest value of the total value parameter.

Abstract: A computer-implemented method of presenting a search engine result page to a user on an electronic device, the method comprising: receiving a search query; generating a search query result set (SQRS); based on the search query, determining a relevance factor of the SQRS; generating a search engine result page, the search engine result page including the SQRS and a targeted message, the targeted message having been selected by the server by executing the steps of: responsive to the relevance factor of the SQRS being equal or exceeding to a threshold, selecting the targeted message from a first plurality of targeted messages; otherwise selecting the targeted message from a second plurality of targeted messages; the both pluralities containing distinct targeted messages that have been grouped in accordance with a targeting parameter; transmitting to the electronic device the search engine result page.