Abstract: An improved business mailer having an insert wherein one end is free of the mailer and the opposite end is secured to an edge region thereof. The insert has a tear strip defined by at least one detachable edge adjacent its opposite secured end. The mailer has a tear tab portion secured to the tear strip whereby removal of the tear tab portion to open the mailer also removes the tear strip to release the insert. The mailer may also have a plurality of inserts containing information in which two folded inserts in connected superimposed relation are provided with information visible thereon from the front and rear. Withdrawal from the mailer of the insert having the information visible thereon from the front of the folded inserts causes the other insert to lag behind, slowly unfolding and reversing so that the business information formerly visible from the rear of the folded inserts is now noticeably visible from the front.