Abstract: A multiple media system having a central site and a remote site for customizing video and audio presentations comprising a communications channel, a studio processor, a scheduling processor, a network processor, a transmitter, a communications processor, a video processor, and optionally a matrix switch, a cue processor, a matrix-switch processor and a system monitor. The studio processor generates one or more content data signals. The content data signals maybe analog or digital, and include text signals, phototext signals and/or audio signals. The scheduling processor generates a schedule data signal, which includes a unique identifier, accounting, administrative and scheduling data. The network processor generates a communication signal which includes the one or more content data signals and the schedule data signals formatted with the video signal. The transmitter transmits the communications signal over the communications channel.

Abstract: An apparatus having a central site and a remote site for customizing advertising for television using a video signal comprising a communications channel, studio processor, scheduling processor, network processor, transmittor, communications processor, video processor, a matrix switch, cue processor, and matric-switch processor. The studio processor generates a plurality of content data signals. The content data signals may include text signals, phototext signals, and/or digital audio signals. The scheduling processor generates a schedule data signal, which includes a unique identifier, accounting, administrative and scheduling data. The network processor generates a communications signal which comprises the plurality of content data signals and the schedule data signals formatted with the video signal. The transmitter transmits the communications signal over the communications channel.