Abstract: A method and apparatus for obtaining real time emotional response data over a communications system is disclosed. A stimulus is presented to at least one participant using the communications system. Emotional response data for each participant is recorded while the stimulus is being displayed. The stimulus can be a visual and/or audio presentation such as an advertisement with static or moving images, marketing information, brochures, sales information, live or recorded speeches, debates, television programs, movies, videos, music, computer graphics, computer games or any other media which can be projected audioly and/or visually over a communications network. The recorded emotional response data is analyzed to determine at least one critical emotion range in the stimulus.

Abstract: A method and apparatus for obtaining research data over a communications system is disclosed. A presentation is presented at least once to a participant using a web site. The participant's reactions are recorded for a different category of reactions to be measured each time the advertisement is displayed. A presentation can be a visual and/or audio presentation such as an advertisement with static or moving images, marketing information, brochures, sales information, live or recordedspeeches, television programs, movies, videos, music, computer graphics, computer games or any other media which can be projected audioly and/or visually over a communications network.

Abstract: A method for obtaining web-based advertising research data over a network is disclosed. User reaction data of at least one user to at least one advertisement displayed on a web site is collected. Questions are then posed to said at least one user based on said gathered user reaction data.